As Arizona’s go-to resource for everything marketing and advertising, we’ve pulled together a roundup of industry events happening in the Phoenix area. Whether you’re a beginner in your field or a seasoned professional, take a look at some of this month’s learning and networking opportunities to keep you moving forward in your career.
October 3 – Privacy Policies, Terms and GDPR: What Website Builders and Businesses Need to Know
Internet and personal data rules are constantly changing. The Phoenix chapter of the International Association of Business Communicators is hosting this free workshop to help you understand if you’re following best practices. The speakers will cover topics like:
- Terms and conditions for websites and apps
- Privacy policies specific to your company
- The California Consumer Privacy Act of 2018
- European Union’s General Data Protection Regulation (GDPR)
For more information, visit https://iabcphoenix.com/event/privacy-policies-terms-and-gdpr-what-website-builders-and-businesses-need-to-know/.
October 11 – Stop the Hustle and Doing More for Less
The fast-paced world of marketing can leave you feeling tired, stressed and, at times, defeated. Let the American Marketing Association (AMA) Phoenix reinvigorate your passion with this powerful seminar. Speaker Kate Wilson, Kamaji Tree Consulting founder, will teach you how to increase your value, creativity and impact as a marketer.
You can find additional details on the AMA Phoenix website: http://amaphoenix.org/event/stop-the-hustle/.
October 16-18 – The Market Research Event (TMRE)
TMRE is a three-day conference offering key consumer insights that are designed to boost your marketing efforts and have a bottom-line impact. Presentation topics include UX research, artificial intelligence, automation, behavioral science, data collection and more. Speakers for this year include former NFL quarterback Peyton Manning, American Express Vice President Nicola Blue and former CMO and vice chair of GE, Beth Comstock. Check out their full speaker list here.
Get your tickets here: https://marketing.knect365.com/tmre/
October 17 – Marketing Technology Summit
The Arizona Technology Council and Association of National Advertisers (ANA) Business Marketing Phoenix (formerly BMA Phoenix) team up for the ninth annual Marketing Technology Summit on October 17 in Scottsdale. The event will host more than 200 B2B marketing, sales and technology professionals, perfect for networking with industry leaders.
October 18 – SmartReader: Attract, Convert & Retain! 5 Ways to Use Video and Drive Sales
Join Phoenix Business Journal for this industry lunch-and-learn event at BBB of Arizona in Phoenix. Guest speaker Keith Woods of KB Woods PR will share the importance of video content in today’s digital landscape and how you can integrate video tactics into your next marketing campaign.
Full details are available here: https://www.bizjournals.com/phoenix/event/162910/2018/smartreader-attract-convert-and-retain-5-ways-to-use-video-and-drive-sales.
October 18 – State of Search Mini-Con (Panel + Keynote)
Arizona Innovation Marketing Association (AZIMA) is hosting a dinner event featuring a panel discussion and keynote presentation. The panel will be moderated by Carl Chapman, digital marketing expert for FindLaw at Thomson Reuters, as panelists discuss current challenges in SEO. Participants include:
- John Maxson, Sr. Director, SEO, iCrossing
- Kyle Roof, Co-Founder and SEO Lead, High Voltage SEO
- Scott Shockney, Director, Channel Development, theAgency @Web.com
Duane Forrester, vice president of industry insights at Yext, will give a keynote presentation following the panel discussion. With 20 years of search and digital marketing experience, attendees will leave with key industry takeaways.
Nonmembers are welcome to attend with a slight discount on tickets if purchased in advance. Registration is free for current AZIMA members. Find out more: https://joinazima.org/events/sempo-cities-2018-state-search/
Check back every month for upcoming industry events happening in the Phoenix area. Interested in joining the Arizona Advertising Guild for more exclusive benefits? Check out the membership page for more info!